RECIPE SHORTS: Cookbook with a Twist

Attentions are shorter. Cookbooks are everywhere. How do you find an audience with scale?

Achievable recipes in 140 characters or less. Think tried-and-true standards, Grandma’s best treats, childhood favourites updated, a quick take on modern and global faves. 

Novice chefs can cut their teeth on easy-to-follow recipes, while experienced cooks can riff and improvise their own creative concoctions. 

Short, sweet and so very achievable.